The Power Of Choice

Dated: February 23 2015

Views: 750

I read an interesting blog post this morning on why some of our choices are beyond our  control, or more precisely 'Why our eyes make most of our decisions for us. A behavioral economist by the name of Dan Ariely states that, "Through a series of highly entertaining illustrations, Ariely demonstrates that human decision-making is wracked by cognitive illusions (in an analogy to optical illusions) that seriously impair our ability to make rational decisions." Here's an example he uses quite frequently:

Image title

Which one do you think is longer? If you said the left one then you're wrong. What I told you that both are the same length? Would you believe me, look at the picture below

Image title

Now look at the top picture again, ask yourself which on is longer.... Your brain probably still wants you to choose the one on the left. It's what Dan Ariely describes as cognitive limitations. "First, we can discover our illusions through careful study, but we cannot stop ourselves from experiencing them as such, even when we understand that they are illusions." (Ryan McGreal, www.raisethehammer.org)

It's interesting really to see how we can become too reliant on something as simple as our sight. To check out the rest of this article click here --------> Discovering and Overcoming Cognitive Illusions

A lot of our decisions are based solely on what we see instead using our rational side of the brain. Marketing campaigns are designed to get you to the store to buy soda and beer because they are so jammed full of visuals, it's hard to say no in those situations. By understanding and separating our wants from our needs we can greatly increase our quality of life, in many cases you get more joy in the long run knowing that while it looks bad now, the future is going to be brighter.


Looking for the home of your dreams? Looking to move? Click on the picture below and give me a call sometime!

    

Image title

Blog author image

Michelle Lao

As a proud member of the Berkshire Hathaway HomeServices Elite Real Estate team, I represent one of the world’s most respected brands. That means you can be assured of receiving exceptional service,....

Want to Advertise on this Site?

Latest Blog Posts

Is A 20 Down Payment Really Necessary To Purchase A Home

Is a 20% Down Payment Really Necessary To Purchase a Home?There’s a common misconception that, as a homebuyer, you need to come up with 20% of the total sale price for your down payment. In

Read More

Remote Work Is Here To Stay Can Your Home Deliver The Space You Need

Remote Work Is Here To Stay. Can Your Home Deliver the Space You Need?A lot has changed over the past year. For many people, the rise in remote work influenced what they’re looking for in a home

Read More

Is It Time To Move On To A New Home

Is It Time To Move on to a New Home?If you’ve been in your home for longer than five years, you’re not alone. According to recent data from First American, homeowners are staying put much

Read More

Is The Number Of Homes For Sale Finally Growing

Is the Number of Homes for Sale Finally Growing?An important metric in today’s residential real estate market is the number of homes available for sale. The shortage of available housing

Read More